Comment by smadge
5 years ago
Integrating with Google Analytics on the server-side as opposed to the client-side has always been available. Developers just rarely do it because it is easier to add a JavaScript snippet to the page.
5 years ago
Integrating with Google Analytics on the server-side as opposed to the client-side has always been available. Developers just rarely do it because it is easier to add a JavaScript snippet to the page.
It gives much more detailed data like how long a user keeps a page open, and browser fingerprinting data that's not available server-side like querying fonts or viewport size.
All of that stuff can still run as 1st party js on your site, then use your own server to proxy it all back to GA if you want to.
Yeah. But it's much easier to copy paste a script.
How do they provide that? Doesn’t that require you to use a proscribed server stack?