Comment by cmeacham98
5 years ago
I was going to say surely this has extremely diminishing or even negative return past 30-60 seconds, but then I remembered lots of people are willing to sit through 10 minutes of commercials to watch 20-30 minutes of TV. So I guess for the right type of customer it works?
But on network TV, 8 minutes of commercials are interspersed among 22 minutes of content.
Virtually nobody's willing to sit through 10 minutes of commercials straight.
The GTA thing is even worse than that; television doesn't air commercials before the beginning of the show!
Especially if you have to watch the full ten minutes first.
Then again, that's what they do at movie theaters...
I remember realizing I was 10-20 minutes into an infomercial instead of regular commercials late at night when I was young. I was probably distracted at the time but man did I feel stupid when I realized that it wasnt just a really long P90X commercial.
It depends on the channel, really. I remember once I was sitting at an eatery in the Philippines (basically a cafeteria with immediately-available food) and the TV just played commercials from the time I sat down until I left.