Comment by ksec

While I dont fully agree with breaking them up, I do think your comment pretty much sums up all the comment I had on Apple over the past 4-5 years.

Apple will continue to make technically superior hardware. But the user experience department, what ( Steve Jobs's ) Apple used to stand for is no longer there ( Or at least less of it ). That is everything from Hardware like Touch Bar, Keyboard, Trackpad, USB-C, Software UI complexity and Services like App Store, Apple ID and Payment issues. No one is saying the User Experience is crap lets fix this. Instead in every single case it took some revenue drops in numbers, customer satisfaction drop ( Apple has not reported any Mac user satisfaction number for 2 years now ), or straight bad press before they even begin to look into it.

Which is why the lag time from Mac Pro was so bad. It took them 3-4 years to admit a mistake. Before making changes that has a lead time of another 2 years.

But having said all them, even at their current level of inefficiency, they are still so far ahead of Google and Microsoft from a product level perspective that there is zero chance both of those company could catch up to Apple within this decade.