Comment by kjrose

This hits the nail on the head while also missing one of the biggest pieces of the puzzle. Marketing and sales people are trying to equally play the system to further addict people not only to the platform but to purchasing/ using their products off the central platforms.

It's shocking how much material on social networks is really just marketing disguised as grassroots. Or worse marketing specifically designed to tickle our other addictions, especially sensual addictions.

So now you get a double hit and these companies love it because the marketers pay the bills.