Comment by plater

You are probably right about the cut the publisher took, but the margins are still higher for Apple as they have very low costs of marketing, distribution etc. In fact I think Apple charges way more if you consider the margins.

The other problem is of course that no one else can really enter this space. It's now only Apple and Google. It will be very hard for anyone else to enter. There were many more publishers and the competition and differentiation was higher.