Comment by downrightmike

This is Amazon's playbook. Make a direct competitor and squeeze the originals out. They did that with jewelry early on and then anyone they couldn't buy out they would under cut until they capitulated like diapers.com The Everything Book by Brad Stone goes over this in detail. Clearly anti-competitive monopolistic actions are taken constantly by Amazon. The only reason they aren't trust busted is because the common line of reasoning is that consumers pay less for goods, but this is being looked at because shouldn't competition be lowering prices. IE if Amazon hadn't killed diapers.com, wouldn't diapers be cheaper overall? And the answer is they should be, but the government hasn't caught up. Once they start getting into the weeds, they'll see example after example of monopoly behavior destroying competitors and ultimately raising prices on consumers.