Comment by michaelmrose

Given a choice customers would very likely prefer a toaster that costs ten dollars less and has a 1 in 10,000 chance of burning down their house instead of 1 in 1,00,000 even though saving 10 bucks and accepting a in in 10k chance of burning up your kids, cats, and stuff is an insane choice.

The free market is in short pretty garbage on its own.