Comment by Wxc2jjJmST9XWWL

I see what you mean and there's of course some truth to it. He's stuck in a corner and no matter what he does now, some will write if off as insincere. I don't doubt that.

But besides honing communication skills and maybe tune back his ego some (for the future), do you really think the whole situation (including his apology) would not have been vastly improved by consulting with someone knowledgeable in PR?

If you think his apology sounds sincere and is worded appropriately, or his Twitter activity since the fiasco, does (or has done) him any good, then I guess we disagree on this.