Comment by zo1

It's unusually or suspiciously "hyped". Not to the extent as the other sibling exaggerated to, but enough for it to be noticeable and to rub people the wrong way, myself included. It rubs me the wrong way because something feels off about the way it's hyped/pushed/promoted. It's like the new javascript in the programming world. And if we allow it (like we did with JS), it'll overtake way too much mindshare with the unfortunate detriment and neglect of all others.