Comment by echelon

> I didn't see the need to frame it by attacking Apple.

Other posters have already pointed out that this article seeks to clarify the history around Steve Jobs' (not entirely accurate) claims.

I want to focus on the fact that people find a need to protect Apple.

Apple is a 2T+ market cap corporation. It is not a friend, it is not a family member, and it is certainly not beyond reproach. It doesn't care about you -- it just wants you to spend more money on its products and services.

Don't feel bad for Apple when people call it out for bad behavior or historical inaccuracies. People should do this.

While there are people that work at Apple that legitimately care about making good products, in the macro the predominant factor is still money. It drives the whole enterprise. The very shape of Apple's solutions and good will are fit by an optimization function to obtain money.

Brand, supply chain, innovation, fierce competition, fostering loyalty, building a moat. These are the things Apple does. It's a machine that makes money selling products.

You might like Tim Cook, Steve Jobs, or many of the other product people and engineers there. That's fine. But don't form a fond bond with the company. And also realize the motivations of the leadership. They're humans -- they can do good, but they can also make mistakes and tell lies to serve their own needs.

If Apple makes products you like and enjoy, buy them, appreciate them, and leave it at that. Don't let Apple create a sense of nostalgia, closeness, or loyalty. This is artificial. The company doesn't care about you at all. It can't.