Comment by Terretta
4 years ago
Little bit confused as I thought being open Android App Store instead of closed iOS App Store was supposed to mean this is totally not a problem?
That’s the gist in the anti-Apple anti-walled-garden threads common during the Epic tussle; though some less popular comments have sounded skeptical, referencing stories like this.
From this thread, sounds like Android gets you 15% of the consumer wallet share for app spend compared to iOS 85% wallet share of app spend, but still has enough distribution curation woes to “destroy our startup”?
What’s the attraction then? Or is this melodramatic?
15% of the consumers is, I'm guessing, based on US marketshare?
The company in the OP here is not American, and outside of the US, Android has the majority of the smartphone marketshare in most of the world.
Despite what Americans often think this is not only true for "poor countries" either. In the UK it is pretty much 50/50 between iOS and Android. Most people have either an iPhone or Samsung. Usually the flagship models.
So there's very good reasons to target Android and it is very possible OP's company is simply in a country where Android smartphones dominate the market, not iPhones.
But yes regarding the Epic thing, you can indeed submit your apps to third party app stores including ones that come preinstalled on the major brands. Samsung Galaxy Store for example.
Thanks.
Note that share of handsets carried by consumers is very different from total and share of wallet spent on platform in U.K. too.
Put another way, when iOS was carried by 20% of consumers, it accounted for 80% of mobile app spend. As a paid app dev, the second number is important. As an ad-ware app dev, the first number matters more. For advertising conversions… it depends.