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Comment by ta1234567890

4 years ago

How would you leverage in app purchases to promote a B2B saas product?

If your product is B2B SaaS do you really need to put ads inside your app?

  • Of course not. In app purchases might make sense for someone that has an app once they already have a pretty good audience, but the issue is how to build that audience in the first place.

    I was wondering if the person I was replying to had any insights on that, given they were suggesting in app purchases as an alternative to Google/FB ads. Maybe they were suggesting in app purchases as an alternative to Google adsense? Which wouldn’t apply to my use case.