Comment by jschveibinz

I haven’t read all of the comments, but I would like to add this note of caution to all startup founders: if your startup innovation, technology or business model is largely based on someone else’s capability and that capability alone, then you have designed a single point of failure into your business and a high degree of risk to your future business viability. Using capabilities like Google or Amazon have to offer is a great way to prototype your solution and to get initial customer feedback. But you can’t depend upon these services always being available. For example, just look at the number of products and interfaces that Google has changed or canceled in the past 15 years. So if you do decide to take this approach, just go into it knowing the risk you are taking.