Comment by fartcannon
5 years ago
What happened in 2014?
I say the beginning of the end was when the millenials were in enough positions of power to utilize the internet for PR. I feel like in North America, the Obama campaign in 2008 opened a lot of eyes to the power of the internet. Maybe his second term more so. Certainly was a tirefire by the end of his run (Trump).
Just a guess, but that feels to be around the right time that smartphones hit a critical mass of value and usefulness.
I remember the Nexus 4 / Nexus 7 era to really change how financially accessible it felt to get online with consumption-oriented devices that weren't painful performance-wise.