Comment by krrrh
5 years ago
It seems like a giant confidence game to this day. 80% of adults in the US don’t use Twitter, and of those that do, only a much smaller number are regular users, and an even smaller percentage care to follow brands, which most people rightly see as opt-in advertising. The timeline algorithm makes it even less likely that the pointless post from @reebok is going to reach many people, probably nothing close to the amount of free irl advertising that they gave to Twitter and Facebook.
Yes I’ve poked at twitter a few times but never saw the point. Have been drowned by news of them for almost a decade, right? Self promoters and journalists just desperate for “engagement” to their own detriment.
What shook me even more was seeing companies hire people for the sole purpose of crafting tweets. They call it "PR".