Comment by Matthias247

Specialized is one of the most well-known bike brands among enthusiasts. Unfortunately also one most expensive ones.

But they have some interesting innovation going on, e.g. with the FutureShock system on rigid bikes, integration of storage in downtubes, their various suspension designs on mountainbikes, first dual-crown fork on an enduro bike, and their own e-bike system.

You can think of them as the Apple of the bike market.