Comment by s_dev

> And what does European mean?

In this context "European Union" and the company is registered primarily in the EU and where the vast lionshare of profits are declared. The companies mentioned do appear tastefully (or limited in your words) curated are definitely EU based and lends some credence to the overall claim and purpose of page. I'm not seeing controversial 'European' companies that are actually American like Stripe. (Sometimes people claim Stripe to be Irish) -- Adyen is definitely Dutch for example and Mullvad is Swedish.

I'm not seeing anything with a Union Jack on the page and the UK would normally have some entries here. Switzerland and Norway are part of the EU institutions like Schengen and the EEA -- just not full members. So the author of the page does appear to have very good working definition of 'European' but it's not clear what exactly that is -- it's not in the terms page for instance.