Comment by rchaud
4 years ago
> At the risk of spreading FUD, it would not surprise me to learn that perhaps this web3 thing is being fuelled/funded by the existing crop of online advertising networks or their close associates?
Hardly FUD, of course these companies are watching. They have more cash than they know what to do with. They will acquire anything that even remotely takes off (even by the low standards of crypto).
Google acquired their way into all of their major businesses. None of the following were built by them:
- Google Ads (DoubleClick, acquired 2005)
- Google Analytics (Urchin, 2004)
- Youtube (acquired 2005)
- Android (also 2005)
The dates are off the top of my head, so I could be off by a year or two.
I seem to remember Google having native ads prior to the DoubleClick acquisition, but that was many years ago. But I agree with your point that they bought their competition and then bought entire business models.