Comment by astura
3 years ago
Credit Karma's business model isn't somehow secret, they are very much upfront about it - https://support.creditkarma.com/s/article/Is-Credit-Karma-re...
They display ads for credit cards and other financial products on their site. They use your personal information to target specific financial products to you. Your credit karma ads are personalized.
I just wish I got better credit card offers from them; I haven't found any product they've advertised to be particularly enticing.
Yeah. That much I knew. So I’m not super peeved about it. More worried about what they’ll do with the info and if they’ll broker it out more. Didn’t think they’d get this level of info though tbh.
Oh - and their targeted ads are not very good… it’s kinda sad.
They don't share or resell anything. It's in the link I provided.
I'm sure their credit card partners request some protects to only be advertised to people in a certain income range, so it makes sense. They probably also use your income to populate the "your odds of approval" portion on their ads.
>their targeted ads are not very good… it’s kinda sad.
I think this is because they are advertising to the "everyman" who isn't very familiar with financial products.