Comment by tgsovlerkhgsel

> Of course, all of these businesses think of themselves and everything they're doing as perfectly legitimate.

That wouldn't be a major issue if privacy authorities actually a) acted on complaints in a timely manner, b) issued the "effective, proportionate and dissuasive" fines that the law requires.

Most importantly, I believe some DPAs have already stated that "legitimate interest" cannot justify online advertisement. Now they "just" need to take a snapshot of the most popular 10000 websites in their country, then start issuing fines.