Comment by thomassmith65
4 years ago
To a company as comfortable as Google, the fact that users want to find relevant information, as opposed to watch ads all days or buy products, is an inconvenience.
There is incentive to keep users on-site as long as possible; "our engagement metrics are rising".
There is incentive to shovel users, kicking and screaming, to product pages or advertisements.
Google, Youtube, Amazon and other giants have little incentive to improve search beyond "good enough that our users feel like we're trying to answer their query."
I have a feeling that perfect search is the holy grail that no business is interested in finding. How can it be monetized otherwise?
Maybe 'peak good enough' is where we are at and the sooner a critical mass of people realise that google don't have a monoploy on this the better?