Comment by SoftwareMaven

Apple and Google are nt the companies you need to worry about. The truly scary ones are companies like Axcion (http://www.acxiom.com/ ). When a company has so much private info on you that only the federal government is allowed to see some of it, and they are gathering this information on every transaction you make, then i think you have to worry.

Not that Google and Apple [and Facebook] couldn't be on their way. I just think they both have competing agendas that will limit how awful they are with the data. People feeling Google and Appke are awful data companies are suffering badly from Familiarity bias.