Comment by mikepurvis

As a Canadian whose partner was initially very excited about the Target launch, what killed it for her/us was primarily the logistics issues— you'd go into the store and like 20% of the shelves would be empty including everything that was supposed to be on markdown, and even some of the stuff that was there wouldn't scan properly at the till.

But apart from that, I think we got the impression that there were some market positioning issues too. Like, in the US, Wal-Mart has a reputation for being the absolute cheapest, so Target being the "step up" option is a pretty reasonable place to be. Whereas in Canada, Wal-Mart was already occupying that step-up space (relative to discount department stores like Giant Tiger and the old Zellers locations that Target Canada bought up), and those overseeing the Target push hadn't really committed on whether they wanted to fight Wal-Mart directly for that space, or try to go a level further up and take on the "nice" department stores like the Bay and Sears.

Neither option was great, given that Wal-Mart was well-entrenched and the nice department stores having been dying for decades anyway. But not choosing a path at all is often worse than either of two bad options might have been if they'd at least been fully committed-to.