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Comment by goodpoint

4 years ago

LTT is more focused on entertaining the audience than providing thorough, professional testing.

He’s recently pivoted a ton of his business to proper lab testing, and is hiring for it. It’ll be interesting to see, I think he might strike a better balance for those types of videos (I too am a bit tired of the clickbait nature these days).

But audience is also important. If it is only super-technical sources that are reporting faulty drives then the manufactures won't care much. However if you get a very popular source that has a lot of audience, especially in the high-margin "gamer" vertical then all of a sudden the manufactures will care a lot.

So if LTT does start providing more objective benchmarks and reviews it could be a powerful market force.