Comment by ryan29

I'd really like to see one of the popular influencers disrupt the review industry by coming up with a way to bring back high quality technical analysis. I'd love to see what the cost of revenue looks like in the review industry. I'm guessing in-depth technical analysis does really bad in the cost of revenue department vs shallow articles with a bunch of ads and affiliate links.

I think the current industry players have tunnel vision and are too focused on their balance sheets. Things like reputation, trust, and goodwill are crucial to their businesses, but no one is getting a bonus for something that doesn't directly translate into revenue, so those things get ignored. That kind of short sighted thinking has left the whole industry vulnerable to up and coming influencers who have more incentive to care about things like reputation and brand loyalty.

I've been watching LTT with a fair bit of interest to see if they can come up with a winning formula. The biggest problem is that in-depth technical analysis isn't exciting. I remember reading something many years ago, maybe from JonnyGuru, where the person was explaining how most visitors read the intro and conclusion of an article and barely anyone reads the actual review.

Basically you need someone with a long term vision who understands the value you get from in-depth technical analysis and doesn't care if the cost of it looks bad on the balance sheet. Just consider it the cost of revenue for creating content and selling merchandise.

The most interesting thing with LTT is that I think they've got the pieces to make it work. They could put the most relevant / interesting parts of a review on YouTube and skew it towards the entertainment side of things. Videos with in-depth technical analysis could be very formulaic to increase predictability and reduce production costs and could be monetized directly on FloatPlane.

That way they build their own credibility for their shallow / entertaining videos without boring the core audience, but they can get some cost recovery and monetization from people that are willing to pay for in-depth technical analysis.

I also think it could make sense as bait to get bought out. If they start cutting into the traditional review industry someone might come along and offer to buy them as a defensive move. I wonder if Linus could resist the temptation of a large buyout offer. I think that would instantly torpedo their brand, but you never know.