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Comment by perardi

4 years ago

“matching size and design of iPhone 13 Mini”

So, by all accounts, the iPhone mini has been an extremely slow seller.

https://www.macrumors.com/2022/04/21/iphone-13-mini-unpopula...

Why would that form factor succeed in the Android space?

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I see these meme on tech sites all the time: “oh phones are too big I just want something simple”. That is a valid sentiment that I think is shared by basically no average consumer. For a lot of people, phones are their primary computing devices, so a big screen is nice there. Bigger phones allow for more battery capacity. Aging populations like them because you can use screen zoom features to really blow up that text size without making the effective viewport too small.

And…people just like big stuff. I know that’s simplistic and a little condescending, but then look at SUV and truck sales.

These "slow iPhone 13 mini" sales are more than all Google Pixel phones sold in a year. Think about that.

I don't understand when did the ability to choose a product fitting your preferences become a bad thing on HackerNews and modern American perception. Why is being able to buy niche products somehow not a worthy thing to be desired?

  • I don't understand when did the ability to choose a product fitting your preferences become a bad thing on HackerNews

    Because so many on HN have been indoctrinated into the "scale at all costs" mentality.

    It demonstrates the difference between HN and the real world.

    On HN, if you can't serve a billion people, your product is niche. In the real world, billions of people earn a very nice living making niche products.

    It's why so many people on HN don't understand Panic, or its PlayDate. They don't understand artisan anything. They've forgotten the whole hipster movement, which still exists in pockets of the world. They can't grok that there are companies that have been in business for hundreds of years making products one at a time — by hand.

    "X doesn't scale" is HN for "I know nothing about how the world works."

    • >> I don't understand when did the ability to choose a product fitting your preferences become a bad thing on HackerNews

      > Because so many on HN have been indoctrinated into the "scale at all costs" mentality.

      HN also has many fanboys that slavishly celebrate the decisions of certain prestigious companies as the best possible ones, because that prestigious company made it. Other decisions can be assumed to be inferior because, if they had merit, the company would have picked that instead.

      IMHO, a lot of technology has plateaued, to the point where the hip new thing is objectively a regression that just looks different.

    • Also consider he's specifically appealing to makers of premium phones - you can bet Google and Samsung care a lot about scale. And to the parent's point about the iPhone 13 mini's sales still being more than all Pixels: ok, so then consider the already much smaller Pixel market share and how many people are left at the % of iPhone sales that the mini made up.

      I'd love for this to happen, signed the petition, and will hope for the best, but I think even if there would be a decent market for this the big players don't care to make that bet.

    • Saying that HN readers (who are quite diverse, btw) "know nothing about how the world works" or "don't understand" things in this context is just lazy thinking.

      We understand just fine. It's not difficult to comprehend the appeal of customized, handmade work. The appeal is clear.

      It's just that it's completely irrelevant in the context of this thread. Because you can't design and make smartphones by hand, one at a time. So what are you even talking about?

    • And it took Panic a decade to release the Playdate and it is still back ordered for over a year. Hardware has to “scale” to get manufacturing capacity and scale economies.

  • Much of that can be chalked down to the fact that Apple doesn't have that many models they actively sell, so the models that they do tend to have way more than any individual Android model, and that the mini is the cheapest iPhone in the 13 line. I know a few people who went for the mini because it was marginally cheaper.

    • I went with the mini because the new SE is fraking bigger with less screen. The mini is just about the limit of what i want to put in my pocket. If they get any bigger, im going watch with cell and leaving these phablets at home.

      2 replies →

  • While I agree with the sentiment of your post, I'm not sure if Pixel are the best example, as they have demand that they don't satisfy.

    For example in Spain, the Pixel 6 Pro was only sold for a few days in February, then sold out, then returned a few days ago - so it only seems to start being consistently available now, and it's a 2021 phone. Oh, and only the 128 GB model is sold here. I had to ask an Australian friend to mail a 512 GB one to me!

    And at least, they do sell it here. In most countries, you can't even buy it.

    Compare to iPhone where you can get every model with every storage capacity consistently, in Spain, and in the overwhelming majority of countries in the world.

    I've even seriously considered switching to iPhone for this very reason, by the way.

  • NRE costs on a phone are easily measured in the $Millions. Your niche has to either (a) have enough volume to dilute those costs; or (b) be willing to pay a lot more per unit to cover them.

    It's not a "bad thing" about HN or American perceptions -- it's economic reality: it just isn't cost effective for the big incumbents to pursue, and it's (likely) beyond the scope of a grass-roots, Kickstarter-style effort.

  • > These "slow iPhone 13 mini" sales are more than all Google Pixel phones sold in a year. Think about that.

    That really doesn't say much. Google has never figured how to sell hardware, nor shown the will to learn. If Google was trying to sabotage the sales of the Pixel line, it could probably not do a better job.

I touch on this on the site. 5% of iPhones sold are minis. That's 10m sold per year! That is more than enough demand to cover the NREs and costs of making a phone.

* https://9to5mac.com/2022/04/21/cirp-iphone-13-best-selling-l...

  • Agreed. I hope the rumors are false and that they'll continue to make the Mini. However, 5% does not mean much if market research proves that those people would buy a regular iPhone anyway if they drop the Mini.

    I think there is also some competition with the iPhone SE. Even though the Mini is not intended to be a budget phone, it is 100 Euro cheaper than the non-mini. So, I can imagine a chunk of people would buy it for its lower price if the iPhone SE didn't exist. Even more if you consider that the Mini actually has a larger screen than the SE.

    • It's as good as guaranteed that the mini won't be returning this year - dummy models of the upcoming line which are used to size cases have made their way to the usual leakers, and even before that the front panels of the line were leaked. No mini, unfortunately :/

      3 replies →

  • Hold on; the math is not that easy.

    For one - most of the iPhone Mini sale is because of 'Halo effect', die hard fans who anyway would have bought an iPhone, bought the mini version. An Android phone maker will not have that brand pull or halo effect to establish a new category, so it would be no where near that 10M number.

    Second, iPhone or Mac devices are known for hardware and software integration. That translates among other things to good battery life (similar to RAM. Apple never talks about RAM).

    iPhone Mini has been weak in battery department [1], one of the factor in its low sale as compared to bigger device. A Mini Android device will have mini batteries, that means it will have no chance in h* to last through the day - the minimum requirement in this day and age.

    [1] https://www.theguardian.com/technology/2021/oct/20/apple-iph....

    • > it will have no chance in h* to last through the day

      My previous Xperia Compact, which is of about the same dimensions as mini, survived for a couple of days easily when new.

      > iPhone Mini has been weak in battery department [1]

      The article says "solid battery life", which matches my experience with 13 mini.

    • > most of the iPhone Mini sale is because of 'Halo effect', die hard fans who anyway would have bought an iPhone, bought the mini version.

      Citation needed? A lot of people love to jump to the conclusion that nobody wants small phones. My personal experience does not align with that conclusion. I'm happy to accept this conclusion if you have some kind of evidence for it, but the linked article just discusses battery life, which was greatly improved in the iPhone 13 Mini anyway.

    • > iPhone Mini has been weak in battery department

      might have been true for mini 12, but mini 13 has amazing battery life, certainly nothing like 2020 SE which is truly abysmal.

    • If you’re a diehard fan why would you buy a subpar phone, and not the latest flagship? Smaller phones imply less usage because some things aren’t as pleasant as on a bigger screen.

      2 replies →

  • 5% seems quite small and not worth the trouble. It might be worth it if a small phone generated 5% in additional sales, but most people buying a small iPhone would likely buy a normal-sized iPhone if no small version was available rather than making the switch to Android.

    • 5% of 100 phones is 5 phones.

      5% of 200,000,000 is 10,000,000.

      5% can be a huge number, or a tiny number, depending on what it's 5% of.

      I switched from Android to Apple specifically for the iPhone mini, and if they killed it, I would switch to the smallest phone on the market.

      11 replies →

    • I know more than a few people who got Iphones only because there were no or too hard to find Android phones in a smaller form factor. I wouldn't be surprised if at least half of that 5% would switch back in the no-mini scenario

    • If the iPhone mini is managing to capture all of the "I want a small flagship phone" market, it's worth it. As long as the Mini exists, it's impossible for other manufacturers to try and compete.

      3 replies →

    • Your argument suggests that there are actually 2 smart phone markets. One for iPhones, one for everything else. I think this is a fairly reasonable assumption for the majority of consumers.

      Let's assume very few people are switching ecosystems at this point based on form factor. That would mean Apple made a new product to cannibalize 5% of their existing market. No similar product exists in the android ecosystem. It seems reasonable that an android phone maker could get similar market share but have these sales come from a combination of their existing sales and competitors sales.

    • The point is that 5% (or 10m phones) does not make sense for Apple to continue to build, but that has no relation to whether it's worth it to another company.

  • >That is more than enough demand to cover the NREs and costs of making a phone.

    Then why is Apple dropping it ?

    • I half suspect that Apple will be coming back with another small phone a few years down the line and then a cycle will continue where they will always have something like an SE or mini, but it won't ever be flagship level.

      1 reply →

> Why would that form factor succeed in the Android space?

Because it's not Apple selling them and Android smartphone manufacturers operate with much lower margins.

Take Motorola for example, which isn't even one of the 10 largest smartphone manufacturers. They released ~30 different smartphone models in the past year alone, so they apparently make money, even if they don't sell millions of units per model.

Yet none of the models released in the past year has a height shorter than 159mm or a weight lighter than 155g.

I believe the reason why no smartphone manufacturer offers small phones anymore is not because they want to, but rather because there is some non-obvious reason why they can't. My personal theory is because it's difficult to get proper display panels for smaller phones nowadays. The fabs producing the panels switched to larger sizes due to demand and efficiency, which resulted in no smaller panels with up-to-date specs (high-refresh rate, HDR, low power consumption, ...) to be available. I'd appreciate if somebody could proof me wrong, as that'd be quite a bummer otherwise.

  • I think this is the main reason, and why only Apple can afford to make a small slab phone. They can still make some margin with 5% of a massive number, while others can't make any.

    Foldables seem like a better compromise here, and hopefully more like the zflip/razr get in this $700-800 range with stock android, good cameras, and decent battery life. The zflip 3 has been sold for $800, just give me stock android and I'd be a buyer. I'd be ok with a slightly slower processor if it means a better battery life, but within 10-20% of a flagship. Between a $450 6.1 inch Pixel 6a, or a $700-800 folding phone, it's going to be kind of tough to compete with a smaller slab phone if it's going to have to make more compromises to stay small.

    I'd love a Nexus 4 sized phone again, but these aren't bad options, if you want small, go folding, or get a 6a. I'm sure the mini is a good option if you're ok with iOS.

    • Foldables are a crappy solution. I do not want a tablet. I have no desire to watch videos on my phone, and I don't need a huge screen for any of the things I do on my phone regularly -- text, listen to music, occasionally browse HN and reddit, take photos. I understand that they fold up to essentially become weird-aspect ratio very thick phones... but that's not desirable for me either, especially at the foldable price point of ~$1000+.

      2 replies →

>people just like big stuff

I'm inclined to think that applies more to Americans than people generally. Europeans and Australians can be quite content with smaller vehicles, smaller properties, and quite frankly smaller lifestyles.

  • I don't think it's as much a culture difference as you think, more like the environment where we use the cars.

    I'm from Europe, living in bigger European city, and I have a small car (3-door RAV4). I bought it so I can drive and park easily in the city and go up hills and mountains when I leave the city once a month.

    And if I'm honest, that is the best car I could afford. I see lots of rich people with bigger and bigger SUVs cruising in the city in Germany: G wagons, BMWs, Audis, Volkswagen Touaregs, Porsche Cayennes everywhere.

    I went on a road trip in the US, rented an SUV that would be huge and impractical here, but there, it actually felt small. The roads were wide, traffic wasn't bad, parking was easy. I loved it.

    If I lived in the countryside in Europe where I need to transport stuff for my ranch/farm (and if I could afford it), I'd definitely consider buying a pickup truck.

    The same goes for properties. The reason why I lived in a 30sqm apartment with my wife was that is all I could afford while living in the city, close to good job opportunities. I would have been obviously happier if I could have a 300sqm house.

    • > I would have been obviously happier if I could have a 300sqm house.

      This is not necessarily true, though something people often believe.

      2 replies →

  • American here with a Smart Fortwo, but I may be an outlier. Dead simple to park in the city though, and I hear lots of people complaining about parking, so… I don’t know why everyone buys those enormous cars here. :)

  • But admittedly here in Germany SUVs are also on the rise, even though we have that "environmentally conscious" reputation.

  • > Europeans and Australians

    Australians will jump at the largest, cheapest Soniq TV JB Hi-Fi sells. Likewise (with 'local' brands) in the UK.

  • Weird, all the europeans who visit me in the US talk so much about how great it is to have this much space.

    • It's nice to have that space for your house, but on the other hand your kids can't go to school by themselves, and neither can you jump on your bike for some shopping and be back in ten minutes.

      1 reply →

    • Right, it's not that we don't want bigger houses, apartments or cars, we just can't justify it in terms of cost.

      I'd love to get my wife a bigger car, so she wouldn't be scared of driving in the snow, but just buying it would be three times the price (or more) compared to the small car she's currently driving.

      4 replies →

I have the 13 Mini. Multiple people have asked me what it was and then commented that they wish they knew about it when they got their current phone.

I think sales are probably limited significantly by the marketing plan of both Apple and the carriers that sell phones - I'm sure that the larger phones are more profitable.

  • Agreed. I love my 12 Mini, and my SE's before that. I'm also anti-case so the phone looks extra small compared to most. Fun to have someone take our photo with the phone, cause they always ask how ancient it is and are shocked to hear it is newer than the phone they have! Non-existent marketing doesn't help

  • When I bought the 13 Mini, it wasn’t even an option on their /iphone landing page. I only saw it when I clicked into the store.

    Edit: Yup, it’s nowhere to be seen on apple.com homepage. They don’t push it at all.

Every female member of my family has complained about devices being too big. Its clearly based on anecdotal evidence.

People with smaller hands want to be able to operate the phone fully with one hand.

  • My girlfriend liked the mini, but didn’t get it partially because it doesn’t feature the 3 cameras. As long as the mini is positioned as a down brand phone, even for technical reasons, some of the interested market is excluded

    • One thing I don’t think people appreciate is just how impressively compact the Minis are. Every bit of space is used up. I doubt any Android OEM (with the exception of maybe Samsung) could get make a comparable device.

      Unless they used something akin to a laptop webcam, there simply isn’t enough space for a third camera.

    • There's just not enough space for all the random features people want in a small form factor phone and keep it thin-ish. The Pro Max camera group alone is 1/5-1/4 of the back real estate on the 12 mini.

  • Don't see the same with my family, girlfriend has a 13 Pro Max, mum and sister have the 11 Pro Max.

    • From what I have seen. The average person would rather two hand their phone than have a smaller one.

  • Every female member of my family has complained about devices being too big.

    My wife's solution to iPhones being too big was to upgrade all of her handbags and to buy flouncy dresses with pockets.

    Wanna trade families? Please?

    • What kind of illoyal loser would denounce their wife in public, offer to “trade” her like some property, all over some completely meaningless bullshit cliché complaint about their choices of style?

      3 replies →

Similarly, the F150 is the best selling vehicle in the US. #2 is the Silverado, and #3 is the Dodge Ram.

Clearly, this whole 'sedan' concept is a failed form factor, every manufacturer should only make pickup trucks. Why shoot for less than the #1 market spot?

  • Funnily, cars suffer from this same exact issue, but worse! Just like expanding phone screen size leads to suboptimal software on small screen sizes that devs don't target any more... expanding car size leads to safety compromises for sedans. If my 2000s Civic gets T-boned by a 2022 F150, I'll probably die, simply because the 2022 F150 will crush my car like a tank rolling over a tin can. When I try to drive around in my sedan at night, I'm constantly blinded because truck manufacturers don't account for low seat heights any more with beam cutoffs.

    Who would buy a sedan any more when you're screwed over this way? With phones and vehicles, we're stuck in this prisoner's dilemma situation where larger sizes lead to less desirability of small sizes, and the cycle repeats over and over again.

    Same thing happens with public transit/car usage -- as more people use cars, public transit thins out, deals with more traffic on the roads, and becomes scarier because there are fewer "normal" people on public transit to make you feel safe from crime.

    Curious if there's an research on how to escape from this kind of death spiral -- my suspicion is that the only real way out is regulation, because otherwise there's no way to overcome the self-reinforcing impact of these decisions.

  • Isn't that sort of what Ford decided (except they also still make SUVs)? AFAIK, they stopped making sedans for most markets.

  • Side note, It is just RAM now and not Dodge Ram. RAM is a brand under Stellantis just like Dodge, Citroën, or JEEP.

> “oh phones are too big I just want something simple”. That is a valid sentiment that I think is shared by basically no average consumer. For a lot of people, phones are their primary computing devices, so a big screen is nice there. Bigger phones allow for more battery capacity.

My way of dealing with it is two phones. Besides my smartphone, I still use my more than ten-year-old Nokia when I do not want to take the big smartphone with me. Of course, it only has phone, SMS and a clock. But I usually do not need anything else when I go for a walk or meet up with friends. I just want to be reachable in case there is a problem.

Its old battry still lasts quite a long time, and I have it switched off most of the time anyway. So I can go 7+ days without recharging.

  • Do you still use your phone as a phone? Because I personally stopped using the phone features long ago, and I suspected many are in the same basket. So even for a minimalist/backup device, it would still need to be a "smart" phone, for note taking, calendar sync and what not.

    • Yes, I am indeed primarily using phone and SMS for mobile communication. I have never been on Facebook or WhatsApp and generally do not like too much distraction. If I am in the mood to socialise with people, I call them, email them or suggest a joint activity, but typically from home. And as I have been working from home office (or camper-van) even pre-COVID, I am prefering my laptop for email, calendar, to-dos, Web-browsing, etc. I think this reduces the need to carry a smart phone around quite a lot, compared to many others.

      What could change that would be the availability of a smartphone that turns into a PC/laptop when connected to a docking station. I suspect that Microsoft is pursuing such a plan with the integration of Android into Windows 11. Let's see ...

If you hadn't included the link to Macrumors, I'd have guess that the mini sells poorly because the iPhone SE is available and much cheaper. Personally I really surprised that the SE doesn't sell more.

  • Anecdotally, I wanted a Mini, but the lack of top-end cameras being available made me hesitant. I ended up buying a SE, since the neither phone was exactly what I wanted, but the SE was so much cheaper.

There are two big issues with SFF, really:

- people tend to correlate size and price, and by default the correlation is direct (for some things it's inverse), so at similar capabilities (and thus prices) consumers will tend to go with the larger version

- for a smartphone specifically, there's a direct relationship between battery size and device size, and battery life is a really valuable convenience

The iPhone 13 mini has a 2400 mAh battery, the 13 has 3200. 33% more battery capacity is a lot, and at 2400mAh I don't think the mini doesn't survive an entire day of relatively heavy use without a charge.

  • > for a smartphone specifically, there's a direct relationship between battery size and device size, and battery life is a really valuable convenience

    As the largest consumer of energy is the display of a smartphone, you don't need the same battery size to get the same runtime in a smaller phone. Also by increasing the depth of the smartphone by just 1-2 millimeters you can offset the smaller area available for the battery.

    • > As the largest consumer of energy is the display of a smartphone, you don't need the same battery size to get the same runtime in a smaller phone.

      The battery capacity grows much faster than the display energy consumption, and it's not even a fight: at otherwise equivalent hardware, the larger phone has always had better battery life than the smaller one in every iPhone generation.

      The minis both suffered significant criticism due to battery life issues, compared to their larger sibling.

      > Also by increasing the depth of the smartphone by just 1-2 millimeters you can offset the smaller area available for the battery.

      You can do the same on both smaller and larger form factors so that's not an advantage of the SFF phones.

      And much to my dismay Apple remains very much not a fan of that: after having increased the phone depth to long-forgotten heights of 8.3mm (a chonk not seen since the 4S's 9.3), it's been reduced back down to 7.65 in the 13 (up a hair from the 12's 7.4). I fear an eventual return to the dark days of the 6S/7 and their 7.1mm you could shave with (but couldn't pick your phone off of the table for lack of ability to grip the thing without using your fingernails to pry it off).

      1 reply →

  • > The iPhone 13 mini has a 2400 mAh battery, the 13 has 3200. 33% more battery capacity is a lot, and at 2400mAh I don't think the mini doesn't survive an entire day of relatively heavy use without a charge.

    So make it 3mm thicker?

    • Every iPhone person I know has complained about the 13 Pro being significantly thicker and heavier than the previous models. Literally, things like "it feels like a brick in my hand." Making phones thicker/heavier is an HN meme that is completely out of touch with what normies want. Consider that for most people, the phone is their primary device, and one they hold in their hand for ~6h a day.

      4 replies →

    • This would probably be a dealbreaker for a lot of people. Unihertz makes small android phones that are on the thicker side, and I've been hesitant to buy one because of their girth (despite there not being any alternative small android phones on the market).

      1 reply →

The numbers on that site are a bit vague and I'm having a hard time making out the chart due to the colours, but they still sold millions of iPhone 13 Minis, right? Plus, you should probably add up the mini + SE as well for "small(-ish) phone demand".

I think you can make a profitable niche selling smaller phones. Most people don't want a 12" laptop either as they consider it too small, but some people do and various companies still make a profit designing and selling them. I don't quite understand why it's so different for phones.

Apple never releases a "pro" mini -- with the same camera/processor as the larger variants. Thinking back, the iPhone 5s was near the perfect size for my pockets.

These days I find myself leaving my phone more and more, only taking it when I probably need a camera.

Another under-mentioned reason is that iPhones have more efficient processors that generate less heat, and also need less RAM to perform equivalently.

Whereas, fitting a top-line Snapdragon into a small phone is a challenge. There’s a reason why top-tier phones have copper heatpipes, vapor chambers, and so on. All things no iPhone has or needs.

You could still do a small Android phone, but you might have to abandon the idea of including a Snapdragon 8.

I am saddened to hear that there will be no iPhone 14 mini. I have the 12 mini and like the author do not want a huge phone.

> So, by all accounts, the iPhone mini has been an extremely slow seller.

This narrative is cited a lot, and fueled rumors that Apple would kill the mini for iPhone 13. They didn't. So clearly it's profitable enough for them even though it's a comparatively low-volume product.

I think the issue with small form factor on Android is whether too many apps will have broken UI on such a small screen. Software support has been the issue with other innovative android phones, such as the LG Wing and even the original Samsung Fold.

  • > fueled rumors that Apple would kill the mini for iPhone 13. They didn't.

    Apple plans pretty far ahead and moves slowly. When a phone goes on sale (like the iPhone 12 mini) the successor is already pretty far along in the pipeline, and I think it's unlikely they would cancel the successor based on a few weeks of sales data. They would at least wait until after christmas, at which point the 13 mini was probably already almost ready, at which point it probably doesn't make sense to cancel it anymore.

    So if Apple nixes a product because it lacks demand, I would expect that to be after two years of sales. The decision might have been made already after the first year of iPhone 12 mini, but the decision would not affect the iPhone 13 lineup, only the iPhone 14 lineup.

    You could see this slow product cycle when Apple failed to jump on the big phone trend. When the iPhone 5 came out, they underestimated the market for huge phones, and it took them two years to course correct and jump on the phablet bandwagon with the 6/6+. (And they had a phantastic quarter when they did since everyone has been waiting for a big iPhone for two years)

Hopefully they just go to an every other year selling cycle on the mini or something like that.

it's a sort of selection bias, it's only because of a niche unmet need that people take to their blogs to complain - so the only people clamoring are the one not getting what they want

same way the universe is perfectly made for us because if it wasn't we wouldn't be here, ya'know ?

- Sent from my iPhone 13 mini

I like to use the story of one of my parents. Big tall guy, never used technology, big fingers and always complained buttons were too small etc etc.

Now the guy loves his big iPad and his iPhone that he wouldn't go any size smaller because he'd struggle to see what's on the screen. The only challenge he has now is he likes the bigger phone, but struggles to keep it in his pockets when working, when you add in a protective cover.

People don't often know what they want, they're just driven by what they've had and whether they think it has worked for them, which most people can justify their own decision.

I do think however, that there will become a point where phones simply are too big. I'm just not sure how far off we are from that.

From looking at other sites, the SE greatly outsells the mini (22M in 2020, projected 30M in 2022). It is typically Apple's #2 seller. If you add that in with the mini numbers, then it tells a different story.

Also, during the pandemic, faceid didn't work in public. People looking for a small phone had to choose between a more expensive model with more cameras and cheaper phone with working biometric authentication.

That skews all sorts of market share stats. Anyway, annual sales by model (the SEs are usually released at a different time of year) would make for a more meaningful comparison than calendar Q1 sales starting after Christmas and ending a few weeks after the SE launch.

This is the problem with mobile stuff. It's always "one size fits all" and "fuck you if it doesn't work for you, too bad." I'm so tired of it I've just given up on normal smartphones. There's really nothing they add to your life when you look closely. I have a flip phone running "kai OS" now (which is actually pretty neat but I don't bother with a data plan) and a Linux PDA. I don't miss owning a smartphone at all, they're terrible.

> So, by all accounts, the iPhone mini has been an extremely slow seller.

Well, it's up against the iPhone SE, which has the same size, same weight and the same processor. [1]

[1] https://www.apple.com/uk/iphone/compare/?modelList=iphone13m...

  • Not the same size, the comparisons are misleading as both those phones look small compared to the 13 max. The SE has a form factor that matches many Android phones, small-phoners (like me) want to go smaller than that if possible.

    https://www.phonearena.com/phones/size/Apple-iPhone-12-mini,...

    I had the previous SE from years back and it's still my preferred size, the current mini is significantly bigger than it.

    As an aside, I had to switch to the 12 mini as the old SE started becoming unusable due to its age. I did switch to a Pixel 4a temporarily but that was too big for what I wanted and traded it in as soon as I could.

I agree with you 100% I am knocking on 50 years of age, but I have the eyes of an 80 year old! I'd LOVE to be able to use a 9" tablet as my primary phone.

I have a plethora of screens available to me, including a PC as my primary computing device; but when I'm on the go I need a _larger_ screen not a smaller one.

I buy the best camera an iPhone will give me. If that same camera in the Pro Max was in the Mini I would have bough that.

The iPhone 5 was the perfect size, and I miss that form factor. But The camera is what sells me the device.

> I know that’s simplistic and a little condescending, but then look at SUV and truck sales.

I knew the response sounded American, then this clarified it. I’d like to see the sale of phone sizes by country.

It's hard to tell from the colors, but if you take the 8, the two SE models, the 12 & 13 minis that's closer to 15%. Those models are are about the same size.

Worth point out; per the chart on the linked article it seems like the iPhone 12 Mini sold about as well as the iPhone 13 Mini, if I'm reading the colors correctly.

I don't know. I'm one of these people who wants a smaller phone. Not tiny but definitely wanted a smaller one. I know a couple of people who feel the same, bought an iPhone mini, and when I was looking for my last phone came across reviews specifically targeting this issue.

I don't use iPhones so don't really know very much, but my instinct is that it falls into this bundling fallacy about product characteristics (there might be another term for it; I don't know). It goes something like this:

Companies X, Y, and Z all market products with unusual characteristic A. But there's all sorts of other things about it that make it undesirable or less desirable, so the consumer is faced with trade-offs. In the context of choosing between desirable characteristic A, but also undesirable characteristics B and C, they choose another product because the cost of B and C is greater than the benefit of A.

But then the companies all conclude "no one wants A" because they half-assed the product, not realizing that it wasn't A that was the problem, it was the B and C they released it with.

I see this all the time. With clothing for example, they'll make a garment out of really nice material A, but then release it with this weird design that doesn't really appeal to anyone except a stereotype. With tech I've noticed that they don't really make it available at all sometimes. So there might be product X, but you can't really find it anywhere. With a phone, hypothetically, it might be "my phone broke this morning and I need one ASAP and all the brick and mortar shops around me only carry these specific things and not the iPhone mini."

Anyway, I don't know the iPhone mini from anything, but the bundling fallacy is so prevalent in these situations I'm skeptical. I know I faced this a bit when buying my last Android phone: the next smaller down, which I preferred based on size, and which wasn't even "small", wasn't that much smaller but also had other downsides.

Sometimes I almost feel like companies sometimes intentionally sabotage experimental products just not to deal with the headache of supporting more options in their supply chain.

Also, sometimes there are things that don't sell to a huge market, but do sell, and have a very devoted following. Smaller phones might be like that. In my experience sometimes these "devoted markets" sometimes expand into larger ones later (for example, everyone realizes 3 years from now they can't fit their phones in their pockets anymore and that it doesn't matter if they have a nice big phone to move their fingers around on if they have no place to put it).

  • > Sometimes I almost feel like companies sometimes intentionally sabotage experimental products just not to deal with the headache of supporting more options in their supply chain.

    Except companies like Samsung throw out dozens of new models per year, which all differentiate only marginally, and none of them gets a SFF while maintaining higher quality of features (i.e. no cheap phone with 720 display and such).

    Sometimes they get it right, like with the Samsung A40 from 2019, only to not pursue the sales for a true successor. Heck, me and a lot of my friends and relatives bought an A40 because of its size and fantastic display.