Comment by akmarinov
4 years ago
The article person might want one, but people don't. That's why the iPhone Mini doesn't sell and is being axed.
4 years ago
The article person might want one, but people don't. That's why the iPhone Mini doesn't sell and is being axed.
I wouldn’t call 10 m a year „doesn’t sell“. It might not sell like the bigger ones but there’s definitely a market for it
Clearly not enough to warrant a production line, otherwise there would be some offerings for it from some Android maker.
Or is it that marketing has been telling customers that bigger is better for the past decade? I wouldn't give too much credit to an average consumer.
1 reply →
Clearly? Are you sure?
Paraphrasing Contact: First rule in cell phone building: why build small when you can build twice as big at twice the price?
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5% sold were Mini. But I guess let’s axe it if it cuts into profit just a bit.
It is a business, though, and if 5% of sales cost disproportionately more than 5% to produce, market, support, and all those things, then it’s fair to say “it doesn’t sell” and axe it.
Sadly yes, if the Mini means additional costs and only captures users which'd have bought your phone anyway it's just overhead.
Sad to say but ruthless supply chain and product range efficiency is one of the pillars of Apple's return.
And together with the SE devices?
About 6, maybe 7%.
Speak for yourself.
It will return in a couple years as the new SE.