Comment by Scoundreller

It doesn’t help that google has largely de-prioritized smaller sites.

For better or for worse, my reviews about banks and their products have now been replaced by 10 links in a row to different sub-pages of the bank’s domain.

At least it used to make sure a blog article and a forum would appear on most search term’s top10.

I get it for my “XYZ Bank’s Phone Number - talk to a human now” pages. They probably shouldn’t have out-ranked the bank’s own official site, but the bank’s own website was much less user friendly than my own despite the abuse potential.