← Back to context

Comment by logifail

3 years ago

I'm pretty skeptical (and that's putting it mildly) of any website that uses affiliate marketing links. I can't see how objectivity can survive in that environment.

A concrete example is frequent flyer/travel blogs. I vaguely know the guy who runs the UK's largest one, I've met him in person several times, fairly nice bloke. He's worked very hard to build his site, publishes high-quality content, and is often the first to write about new places and routes of interest. His site has a thriving forum and allows comments on his posts.

He also pushes credit card offers and his site is littered with affiliate links.

Hmm, you say, that's OK, it doesn't necessarily mean he's lost his objectivity.

Except, his articles will say that the best way to book flight or hotel X is via offer Y (coincidentally in affiliate scheme Z, which is where the "book now" link sends you to). Then someone in the comments will pipe up to mention an alternative cashback route that is objectively better. He will delete that comment and any replies to it. So those who aren't aware of what's going on believe his article is the objective truth, and keep feeding the beast by clicking on his affiliate links. They miss out on all the better deals because they involve booking in ways that no-one's allowed to mention on his site.

This has happened over and over again. To me, affiliate marketing is basically a cancer.

There are categories where the incentives are equal enough across all the products so you can maybe possibly trust the reviews more.

If all the products are similarly priced and from the same retailer (ie amazon) then there isn't any incentive to recommend anything other than the best.