Comment by Hisoka

I think the days of building a content site that relies on search is over... everyday millions of new pages are populating the web, and Google is becoming stricter in their algorithm. If you're building a site, you need to make sure it's

a) something engaging that people will want to visit over and over

b) something that can be marketed in ways that doesn't rely on search such as word of mouth, social media sharing (preferably built into the product like FourSquare)

c) uses a channel to make sure one-time visitors convert to regular visitors. Such as daily newsletters/emails.