Comment by closewith
3 years ago
Unfortunately, you can't self-host the integration with Google Ads or Search Console, which locks anyone who relies on Google (or Facebook, Microsoft, etc) Ads into the use of Google Analytics/Ads tracking.
3 years ago
Unfortunately, you can't self-host the integration with Google Ads or Search Console, which locks anyone who relies on Google (or Facebook, Microsoft, etc) Ads into the use of Google Analytics/Ads tracking.
Why not? Can’t you still pass the campaign information via the url?
You can send campaign data that way, but to run any kind of effective campaign on Google Ads, you also need to send conversion data back if the user who clicks on your ad actually does the thing you want. You can either use GA or Google Ads own tracking option to set a cookie with a unique ID associated with that ad click and then send that to Google when they convert.
A privacy-conscious serverside GTM/GA implementation won't leak any personal data like IP address to Google, but there's no way to avoid sending the GCLID if you advertise.
A lot of companies are dependent on Google Ads for demand generation, so it's the reason they are sticking with GA even as the writing's on the wall.