Comment by aliasxneo

Not necessarily. The team that wrote the ACM article did a small user-test using various versions of the "disable cookie" banner. In all cases they concluded that the user was indeed aware of the negative impact of cookies, however, the need to just "get back to the content" often overruled that distaste.

Not surprisingly, the most effective banner they found was the one which had a single "disable all cookies" button. It was something like an 80% hit rate. So, people care, but not enough to dig into another prompt to uncheck a bunch of boxes. This is what the ACM writers referred to as predatory (abusing human nature).