Comment by makeitdouble
3 years ago
Suppose you had an internal tracking library, aggragating data fetch from your own site and mobile clients, all data saved in a data center managed by your country's most reliable provider. EU directives would be a no-brainer.
That scenario has always been an option, and would be the most common case if Google didn't provide their own service for free or at cost. What's happening with the EU feels disruptive only because Google had such an unatural position in the market.