Comment by closewith

3 years ago

In a privacy-conscious implementation of GTM/GA, those scripts can be loaded from a first-party server controlled by the company, and Google will never see the user's IP address.

There is no real alternative to Google Analytics for most companies because of the Google Ads integration. If you advertise with Google, you need to send them conversion data, which means the GCLID. Without Google Ads, switching would be simple. Most enterprises already pay for other analytics tools.

1 comment

closewith

autoexec 3 years ago

> In a privacy-conscious implementation of GTM/GA, those scripts can be loaded from a first-party server controlled by the company,

Thanks! I didn't know that was an option. I haven't noticed sites doing it yet at least, but I hope it catches on even for sites targeting US visitors! It'd be especially nice for government websites using GA.