Comment by hnbad

Nah. The problem here is Google, not analytics in general. You can still use analytics as long as you do it in a privacy-first approach.

These laws also apply to US companies offering their services to in the EU. Frankly, it's about time American companies get reigned in on their privacy abuses. US startup culture has been playing fast and loose with people's data for far too long to disastrous effects.