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Comment by nedt

3 years ago

Why would you need that? All businsess that aren't online can't collect that data and we still have newspapers and supermarkets. If you are interested in that data just ask your users.

Supermarkets were the original trackers of users and first to start using personas. They are tracking you with personalized coupons redemptions, loyalty programs and through digital payments. Tesco's personalization is so good they can tell if you started a diet or are dating someone new.

Printed newspapers are disappearing. Ad supported news sites need tracking for ad targeting otherwise there isn't enough ad revenue to support their business.

  • Very American opinion you have their. It does not hold up the world over though.

    Supermarkets are a bad example here because they are a critical link in the distribution economy.

    Google? Not so much