Comment by ChrisClark
3 years ago
Isn't that what he means when he says the loop needs to be an hour or longer, not 2 minutes?
Isn't he advocating a longer rewarding sequence instead of a quick cash grab every couple minutes?
3 years ago
Isn't that what he means when he says the loop needs to be an hour or longer, not 2 minutes?
Isn't he advocating a longer rewarding sequence instead of a quick cash grab every couple minutes?
No. He's advocating for the opposite—an enhanced "time on device" that keeps the users playing for much longer than they otherwise would have. This is well-known technique lifted directly from machine gambling in Los Vegas, where they try to draw out the "loop" long enough so that people keep playing as long as possible without ever walking away. Here's a quote about one of the best academic books on the subject, Addiction By Design:
https://press.princeton.edu/books/paperback/9780691160887/ad...
There's a ton of crossover in these fields between people who designed gambling machines for Los Vegas and then got in on the ground floor of the big mobile gaming boom.