Comment by badloginagain

> It used to be the case that developers would throw their game over the wall to the publicist and sales force with literally no interaction beforehand.

The thing about a decent monetization model is that is _has_ to be thought about and structured from the very beginning.

If you are going to have a live team creating content for a game over the long term, then the game has to make money over the long term as well. If you try to hamfist that monetization model at the end, it looks like a hamfisted monetization scheme that players are _very_ attuned to.

Bad monetization design is like bad game design, it makes the game worse. Good monetization design can allow you to support your game for _decades_.

League of Legends would have died years ago if not for a monetization model that worked over the long term.