Comment by lmm

Some executive had the budget for it, it wasn't paid for out of his pocket. They can't get outcompeted by a more efficient competitor because every big business is like this. In some fields smaller competitors can eat their lunch, but the dinosaurs persist because they make so much surplus by being big. Hertz charges what, 3x what your local no-name car rental place charges for the same product? But a business traveller doesn't care because they're expensing it and just want whoever's got a spot at the airport.