They still have facial recognition feeds, car feeds, and they purchase data from third-party consumer surveillance firms, including credit card purchase histories for non-Google users. You don't need to have a Google account to be tracked by AdWords, and there's no practical opt-out, other than staying logged in all the time, and then being tracked in other ways, and agreeing to all sorts of things in their (ever-changing) EULA.
They still have facial recognition feeds, car feeds, and they purchase data from third-party consumer surveillance firms, including credit card purchase histories for non-Google users. You don't need to have a Google account to be tracked by AdWords, and there's no practical opt-out, other than staying logged in all the time, and then being tracked in other ways, and agreeing to all sorts of things in their (ever-changing) EULA.
https://epic.org/documents/google-purchase-tracking/
I'm sure they have other programs I haven't heard of.
Sure, but not using Google for search, and having an ad-blocking browser circumvents 99% of that threat.