Comment by chiefalchemist

I have to presume his marketing costs will be close to zero. On tge other hand, in my area (central NJ) both Comcast and Verizon spend a ton on marketing.

He'll also have zero churn. So that's got to help the bottomline.

Finally, I'm willing to bet it helps raise local home prices as those who had to have proper broadband were effectively excluded from that market. The point being, some homes will be able and will to pay more.

Certainly the future will be different, the comparison to traditional ISPs might not be reliable either.