Comment by woodruffw
3 years ago
This doesn’t follow at all: the American pickup truck industry isn’t dominated (or even particularly influenced) by European demand. They’re a tiny and shrinking part of the EU market[1] with plenty of domestic competition (with markedly less aggressive designs).
American pickup truck design is overwhelmingly influenced by American market trends, since that’s where they’re being sold. And the domestic market likes aggressive designs, and does not particularly care about pedestrian safety[2].
[1]: https://www.autonews.com/sales/pickups-europeans-say-thanks-...
[2]: https://www.consumerreports.org/car-safety/the-hidden-danger...
> the American pickup truck industry isn’t dominated (or even particularly influenced) by European demand
It is, however, influenced by European regulations to the extent that American pickup makers desire a) to sell in the European market at all and b) desire to minimise re-engineering costs.
"To the extent" being operative. It'd be good to have numbers substantiating this, because all signals indicate that US truck manufacturers have very little presence in European markets.
> US truck manufacturers have very little presence in European markets.
If they have any presence at all then they are subject to European regulations of one form or another.
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