Comment by ruined
3 years ago
because the people ordering bar stock or whatever know what they need, and it's very specific, and they cannot be upsold
if you want to make a sale all you can do is give them what they want
most stores have to convince the user that they want something, and that could be anything, and it doesn't much matter what it is.
In a better world, we’d have more companies like McMaster selling people what they need and providing a highly valued service, instead of using ads and weaponized psychology to convince them to buy some more junk they don’t need that’s going to end up in a landfill by December.