Comment by chrsw
3 years ago
Purchasing from McMaster is a very refreshing experience. Couldn't agree more. Loads quickly, looks the same on any browser I tried it on, I don't feel lost or like I'm wasting my time. However, it raises a quetion for me, how is it that they're able to stay in business and simultaneously respect their customers' time and sanity? If you look at the way other sites are designed, you'd just assume there's no way to make money with a frictionless, no frills, no distractions, no tricks storefront.
You answered your own question - they're able to stay in business because they respect their customers' time and sanity. People may not use McMaster because they land on the homepage and see a “Mega Deal” going on in a product they don’t need. People who visit the site are almost certainly going to buy something. Compare that to other e-commerce sites where people just visit to check specs, compare prices or just landed on the page from the search index.
I get it. Only certain customers get to have their dignity respected. It makes sense I guess, if you're a low value customer you're just not going to get the same treatmeant as valued customers.