Comment by nocman

> My point is: no one knows what is a great e-commerce website

I disagree. I know what is a great e-commerce website -- in the sense the article is talking about.

  - loads fast
  - makes items easy to find quickly
  - has a simple, efficient shopping cart mechanism
  - gets me in, order placed, and out in the shortest time possible
  - is run by a company with great customer service

Yeah, there's probably an item or two I've forgotten from that list, and yeah, other people likely to order from a site might have a slightly different list. But I have no doubt that I would recognize the same qualities on other websites that I and many (probably most) people would recognize as great -- or at the very minimum, as websites that don't suck.