Comment by crabmusket

This is why I love building B2B software. You get to help people do their jobs, rather than trying to sell them things. The site in the OP is a fantastic example of building a tool to help someone be successful at their job.

To be fair, "searching for a present for my kid" is a legitimate job in the jobs-to-be-done sense... it's just a lot fuzzier than a "business job" which has external constraints.