Comment by hwbehrens

> there's no brand or product selection decisions

> How would this work for cars or couches or headphones?

This would be great for many things! I'm sure there are plenty of people who just want a good quality, reasonably priced -whatever- and would be fine with this model. Actually, that seems like it's basically just the business model for Kirkland.

If there was a retailer who just sold one carefully-chosen thing in each category, I think they'd do pretty well. They wouldn't be able to capitalize on market segmentation, fashion trends, etc. which would hurt their profitability, but they'd also benefit from being the "default" choice for many people.