Comment by hakfoo

> For someone who's just browsing for something interesting to buy it's terrible

Maybe that's the core issue. How are people expecting to interact with the site?

I think when you're selling with an obvious B2B focus, the "value subtract" nature of a lot of consumer-targeting selling practices become clear.

There's no point trying to jump a B2B customer through a bunch of cross-sells and (poorly) related products, because there's a fair chance he doesn't even have the purchasing authority to add any of them.

If your search or filtering sucks, time is money, and they're going to go somewhere that respects that.

Maybe what retailers should be looking at is ways to break up the "browse" from the "focused buy" experience.

Instead of getting me in-cart for the browsing experience, build some external content. Instead of "here's a category of 3000 toys, start clicking", write up some high quality articles about different products, target markets, etc. with deep product links. Since you're curating the content, you have a chance to "conveniently" sort the products to promote what you want or whoever gives you a kickback for browsing customers, while not frustrating the "focused buy" customer with a deluge of EKTIBAQNN brand USB cable/fire-starters.