Comment by sho_hn
3 years ago
There's nothing special about a "this is what we're aiming for" or "this is what it could be" concept video, or even a "this is how it works in the best circumstances" video.
What matters is:
(a) whether you clearly communicate which kind of video it is, or make misleading claims
(b) whether you clearly communicate dependencies, release schedules, etc.
(c) how things are framed, e.g. whether the video is shot on a test track or things are made to appear like they are in an everyday situation
If you look at other similar promo videos from other OEMs at that stage of development, you'll find that they often take place on e.g. locked-off test tracks where each car in play is driven by a professional and often pre-faced or end with clear words on product availability and what it's subject to.
Some of these OEMs are even willing to take the liability for their product once it becomes available. These come from the same place ...
(Disclaimer: I work for a competitor.)
Well Autopilot and stuff was sold exactly the way how weight loss industry works. Clients wanted to believe wink wink promises from charming self made billionaire CEO. I bet legal imprint in small letters at the time described the deal exact enough to be suspicious. Exact the same advertisement I get from companies who repair old concrete foundations. There are 2 pages in small font describing when repair may fail and the company is not responsible. So it’s clear to me, that it’s not a good deal. Probably the same as adding full self driving package to a car without ultrasonic sensors with a claim, that it can park itself.
Maybe so, that's probably why:
> Weight-loss products accounted for 13 percent of the fraud claims submitted to the F.T.C. in 2011, the most recent data available. That is more than twice the number in any other category.
https://www.nytimes.com/2014/01/08/business/us-charges-4-com...