Comment by MDWolinski

Musk is a marketer. The keystone of any good Marketing is: "Sell What You Have." So it's Electrification. Then it's self driving. Then it's GigaPress. Then improved batteries. If Tesla ends up nailing level-5 autonomous driving, it'll be self driving again.

Steve Jobs was very good at this as well. Here's the all-new iPod! Video? Who'd want to watch video on such a small screen? Next year, the all new video iPod.